Effective date: 18 November 2022

This Notice describes how we collect and utilize information from visitors to our website.

Geneoscopy and its affiliated online asset, Geneoscopy.com (“website), gathers and collects information from visitors while on our website. We utilize this information to monitor our effectiveness in presenting relevant and credible information, answering questions, and providing better service and experiences to website visitors. We are committed to protecting the privacy of all website visitors.

This privacy policy applies solely to information collected by this website and notifies you of the following:

Geneoscopy also has a separate Notice of Privacy Practices for how we collect and use medical information about you. This Notice can be obtained by calling Customer Services at 314-887-7777.

The information we collect and how we use it

Geneoscopy is the sole owner of the information collected on this website. We only have access to and collect the information you voluntarily give us via email or other direct contact. If you complete a web form on our website, we may use your contact information to tell you about our services or news about Geneoscopy. You may opt out of certain promotional messages. However, certain communications are mandatory regarding our services, such as service messages, critical notices, or legally mandated notices. We will not sell, trade, or rent this information to anyone.

We may automatically collect and store certain information using cookies and similar technology when using our website. This information may include details of how you used our website, such as your navigation paths, pages visited, average time spent on a page, search queries, internet protocol (IP) address, browser type or language, the date and time of your request, and referral URL. Some of this data may uniquely identify your browser, mobile device, or operating system. We use anonymous information, such as web pages viewed, to look at trends to provide a better website experience and gather demographic information for aggregate use. This information does not personally identify you and is used in a general way to help us improve our website.

Certain pages on our website may allow you to leave comments. To leave your comments, you may be asked to create a profile that includes personally identifiable information and a screen name – the screen name may appear on our website.

Certain pages on our website may allow you to share the content of that page using social media or email. If you share content from our site using your social media account, your unique social media alias related to any comments you post will be displayed just like in your social media account. Likewise, any content shared via our email-sharing app will contain the email address you enter in the app. We do not access any other information from your social media or email accounts, and we do not directly post or share anything through your social media and email accounts.

We do not knowingly collect personal information from children. In specific forms where we may ask for information about children, we take steps to protect the privacy of those children by making reasonable efforts to ensure that a parent has entered or authorized the collection of the child’s personal information.


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected online and offline. Wherever we collect sensitive information (such as credit card data), that information is encrypted and securely transmitted to us. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Updating preferences and unsubscribing

Every time you receive an email from Geneoscopy, you will have the option to update your communications preferences. At the bottom of the email, click on “update my preferences” and follow the link to a page where you can adjust how often you are contacted or if you would prefer to be removed from all mailing lists.

If you have any additional questions, comments, or concerns, please email Geneoscopy at privacy-office@geneoscopy.com. When you write to us, please provide the following information:

The information we collect and cookie usage

We may collect personal information about you, such as your name, email address, and other information that can be used to contact you. Certain features on this website use cookies to collect personal information about you, such as your name, email address, and other information that can be used to contact you. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. You can set your browser to notify you when you receive a cookie, allowing you to decide whether to accept it. The usage of a cookie is in no way linked to any personally identifiable information on our site.

Our site may place cookies in your browser. A cookie is a piece of data stored on a site visitor’s computer through their browser to help us improve your access and identify repeat visitors to our site. Cookies allow your browser to retain information about how you use a website so that the experience of future visits to the site can be enhanced. Cookies may remain on your computer for any length of time.

Third-party sites

Our website may contain links to other sites. Our Website Privacy Policy only applies to Geneoscopy.com, and we are not responsible for the privacy practices or the content of different websites. We also do not control the privacy policies and your privacy settings on third-party sites, including social networks. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Your site usage and information sharing with third parties

Geneoscopy may share information about your browsing habits on our website with its consultants, vendors, and service providers who help us maintain our website and provide services. When we share your information with these third parties, we require them to use it only for the function they are helping us perform.

We may share aggregated demographic information publicly and with our partners. This is not linked to any personal information that can identify any person. This information is used to help us analyze and use the data in marketing tools and advertising opportunities. For example, we may share information to show trends about the general use of our website (e.g., visitor site traffic, most visited pages.)

If Geneoscopy becomes involved in a merger, acquisition, or other transaction involving the sale of some or all our assets, user information, including personal information collected from you through your use of our website, could be included in the transferred assets. Should such an event occur, we will use reasonable means to notify you, either through email or a prominent notice on the website.

Your consent

By using our website, you consent to the collection and use of the information discussed above by Geneoscopy and to saving cookies on your computer. Changes in this policy will be posted on this page so that you may always be aware of what information is being collected, how it is being used, and under what circumstances it is being disclosed.

We reserve the right to change this notice

We reserve the right to make the revised or changed Notice effective for medical information we already have about you and any information we receive in the future. We will post a copy of the current Notice on our website and update the effective date accordingly.


If you believe your privacy rights have been violated, you may file a complaint with Geneoscopy or with the Secretary of the Department of Health and Human Services, Office for Civil Rights. You will not be penalized for filing a complaint.

Contact Information

If you have any questions or complaints, please contact: Privacy Officer | 2220 Welsch Industrial Ct. St. Louis, MO  63146 | 314-887-7777